|Case Title||Guest Tek Interactive Entertainment: International Sales||Price||$0|
The chief executive officer of Calgary-based Guest-Tek Interactive Entertainment Ltd., a leading provider of high-speed Internet access to the hotel industry, must consider whether and how his company should grow its business overseas. Ninety-seven percent of Guest-Tek's fiscal year 2003 revenue was derived from North American hotels--a market he knew would eventually become saturated. Guest-Tek had listed publicly in January 2004. Both internal and external investors now demanded results. Other geographic markets held the promise of new growth and competitors were already pursuing those opportunities.
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|Keywords||Decision analysis, Globalization, International marketing, Internet|
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